Search Engine Optimisation(SEO) is the active practice of optimising a website by improving internal and external aspects in order to increase the traffic the site receives from search engines such as Google, Yahoo and bing.
How do Search Engines work?
Search Engines try to link a query with the most relevant website. The search engines are constantly 'crawling' the web to update their knowledge of online content. The order in which the search engines return the results can be viewed on the Search Engine Results Page (SERPS).
How can I increase my rankings on Google and other Search Engines?
Social Networking is the way the 21st century is communicating today. Many people today are on at least one social networking site such as LinkedIn, Facebook, MySpace, Friendster even Twitter. The industry has seen enormous growth in recent times and has begun to flourish as an essential component of business internet strategies.